This is a storyboard I illustrated for a TVC for the new Chevy Silverado. It’s set here in the UAE, hence the desert setting and traditional costume. As usual, there was a very tight deadline, so it was important not to get too bogged down with little details and just concentrate on what was essential to each scene. I’ve developed a style which allows me to draw and colour pretty quickly, which, I think, also helps to keep things vibrant and alive. In the actual storyboard, they wanted to photoshop the truck in afterwards, so I just left a truck-shaped space in every relevant frame. I’ve drawn it in here for aesthetic purposes.