This is a storyboard I illustrated for campaign produced by Activia here in the UAE. The idea behind it was to encourage people to think and feel more positively by getting them to sign up to an app which would send them free ‘Feel Good Thoughts’. They also intended to put posters at points of sale with positive thoughts that people could tear off and take with them.
As usual, the deadline for this storyboard was very tight, so it was decided to keep it mainly black and white, with just a touch of colour for the Activia products. To make things even quicker, I used a combination of drawing and photographic images.